The study of ecotypes is called ‘ecotypology’ and can be described as an approach under the research field of environmental sociology, or the study of interactions between society and the natural environment (see Wikipedia).


ECOTYPE project manager Dr Gabriel Hemery is keen to hear from environmental sociologists who may be interested in collaborative research using the data collected in the ECOTYPE project. He also anticipates interest from pollsters and leading thinkers in the environmental movement. To get in touch please visit the contact page.

The method behind the ECOTYPE project is based on the New Ecological Paradigm by Dunlap et al. (2000) – see the section on this below.

Personal data provided by participants will never be shared with third parties. Some data may be shared with researchers but only when anonymised and aggregated.

New Ecological Paradigm

Dunlap and Van Liere’s New Environmental Paradigm (NEP) Scale, published in 1978, became a widely used measure of pro-environmental orientation. In 2000, researchers developed a revised NEP Scale to improve upon the original one in several respects: (1) It taps a wider range of facets of an ecological worldview, (2) It offers a balanced set of pro‐ and anti‐NEP items, and (3) It avoids outmoded terminology. The new scale, termed the New Ecological Paradigm Scale (published in 2000 by Dunlap et al.) consists of 15 items.

Dunlap, R. E., Van Liere, K. D., Mertig, A. G. and Jones, R. E. (2000), New Trends in Measuring Environmental Attitudes: Measuring Endorsement of the New Ecological Paradigm: A Revised NEP Scale. Journal of Social Issues, 56: 425–442. doi:10.1111/0022-4537.00176

About the ECOTYPE project

The ECOTYPE survey at was developed by environmentalist Dr Gabriel Hemery over a number of years, and finally launched worldwide in 2020. See also About.

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